Marketing

2013     Arrowpoint

Arrowpoint is a temporary employment service. When I started with them they had a site
that did little more than tell people their location. I worked with Arrowpoint to add many
additional options that allows their customers to submit time cards, signup for future
jobs, etc.

2013     PrintingHappyness.com

Digi-Print has been printing wedding announcements for years—to date it has been primarily word-of-mouth advertising. They wanted to move to the next level and asked me to help. Digi-Print’s audience is engaged couples, I wanted to create a brand that would go well with their customer’s current state of mind, happiness seemed to be a good fit. Combining the two action words “happiness” and “printing” involves the couple and gives them a sense of security when they use Digi-Print to print their wedding announcements.

2012    Print Your PowerPoint // pyptt.com

This is a printing service I conceived and am working to create.
This is a quote from the home page, “Make an impression that lasts by giving out a book that lasts. Print Your PowerPoint specializes in putting PowerPoint Slides into a glossy, professional book that can be handed out at a presentation. Gone are the days of stapled together color printouts.

2012    Pioneer High School

The creation of a High School is intense and powerful. Many people were involved. My involvement consisted of the creation of a brand, logo, website, advertisements, photos, videos, and PowerPoint presentations.

2011    JD Clark

Created product sheets, web banner ads, and booths for recruiting top College prospects. Produced style guide for automated financial reports.

2011    nuvoH20

Created printed collateral, tradeshow, and retail product packaging for CitraCharge.

2010    Build 4 Mobility

Build 4 Mobility provides durable in-home care goods. I created a website and printed materials for them.

2010    Men’s Anti-violence Network of Utah (MAN)

Worked with the Utah MAN Chapter to create a website and printed materials that promoted awareness of the anti-violence movement in Utah. I created a logo and brand to help make the public aware of the available programs.

2009    Sparkle Express Car Wash

Helped Sparkle stand out in a very competitive market by Creating a company logo, brand, marketing materials, and all location signage.

2008    Quomation

Created company logo, brand, and website in 2002; then recreated it in 2008. Also produced proprietary software interface, advertising, and multiple direct mail campaigns. Quomation has enjoyed steady growth over the past 10 years.

2007    Card Café

Created company website for a Greeting Card internet marketing campaign. Designed and contributed to the writing of marketing pieces, pop-up banners, business cards, and letterheads.

2005    GCom2

Completely redesigned overall brand. This included a full redesign of collateral material, web site, tradeshow booth, and client conference events. Including the creation of direct mail campaigns, white papers, press releases, and advertising via the web and Investment Industry periodicals. The look and feel of the message was clear and decisively communicated through all mediums. This was done under a great deal of pressure from the President and CEO, who had a strong sense of urgency to grow the business at a rapid pace. As a result of efforts by both the sales team and marketing team—the numbers of sales tripled in 18 months—with over 80 percent of sales presentations won.

2003    Rainey Homes

Marketing expenditures were reduced by 52% while increasing leads. These efforts lead to a financial turnaround at Rainey Homes. Home sales increased from 38 per year, to 65 the next year, and over 80 the year after that.

2002    Wash Pro

Increased professionalism of Wash Pro’s brand and marketing materials to help capture large corporate accounts, significantly increasing the number of customers and monthly revenue.

1999    PowerQuest

Created multiple company ads, as well as both Retail & Enterprise packaging.

1998    Zero Halliburton

Revamped all the Zero Halliburton marketing materials. Rebranding the product opened the door to several multimillion dollars deals for Zero Halliburton and secured new retail accounts that had a significant impact on the top and bottom line revenue.

1997    Close to My Heart

Created many catalogs and magazines, in-home demo materials, product packaging and advertising materials.

1995    Improve Technologies

Created packaging and marketing that drew the attention of the consumers and store managers. These designs also saved the company tens of thousands in production and operating costs. Advertising campaigns drew top ten honors in several of the key industry magazines including PC Magazine and Computer Reseller Week. Literature and collateral material responsible for winning a $500,000 co-op advertising award from Texas Instruments—the highest they had awarded at that time.

1994    rajé

Created product line for Salons—including POP displays, retail packaging, and ad campaigns.